Waterkant Festival 2018

Start-Ups obviously captivate big corporations. Well-known for a long tradition of innovation and technical expertise, all of a sudden they start to establish incubators, spin-offs and accelerators. It seems as if those companies seek redemption from a bureaucratic, cumbersome culture by copying (the lack of) organisational structures, ways of working and more from Start-Ups. But what if a Start-Up grows? Can it avoid running into bureaucracy? What is driving “culture”? What is its impact on organisation, hierarchy, rules and communication, and how can we actively shape culture while growing bigger?
We’ll take a close look at corporate culture and also on the entrepreneurial attitude which can be an enabler and an obstacle at the same time.