Since 2014 Benjamin has turned his attention to fostering and investing in innovative Danish start-ups. He is particularly interested in the initial generation of business and identifying pathways to economic success. After investigating the current resources available to help emerging entrepreneurs, he saw a gap in both public and private assistance. Benjamin believes that securing an optimal team with the right skills is the key to establishing a successful company, and that capital comes second. Taking his real-life experience in building Lasergame Group across 16 countries, he recognised success came when all areas of the company could cooperate. He has applied this same idea to Huss Group’s investments, and the suite of businesses they have acquired not only complement each other, but are encouraged to cooperate and collaborate.